For Fancy Plants, a plant-based snack brand, I designed three bespoke illustrations that celebrate the essence of plants. The illustrations were created to be fun, dynamic, and inclusive, reflecting the brand’s playful and approachable personality.

• Celebrating Plant-Based Snacks: The illustrations were designed to reflect the joy and energy of plant-based snacking, incorporating elements that visually communicate the brand’s focus on plants.

• Inclusive & Fun Style: The illustrations have a raw, childlike quality, ensuring they are approachable and relatable to a broad audience. The style is expressive, with a touch of whimsy that aligns with Fancy Plants fun, modern image.

• Brand Colours: Designed in the brand’s core pink, green, and red palette, the illustrations enhance the brand’s visual identity while making the artwork vibrant and eye-catching.

• Three Unique Images: Each illustration has its own dynamic energy, with varying compositions.

The three bespoke illustrations effectively captured Fancy Plants brand spirit, making these socail post relatable, playful, and engaging. The illustrations not only added visual appeal to their socials, but also communicated the brand’s inclusive and vibrant personality, helping it stand out in the plant-based food market.