For H&M’s ‘Urban’ Nail Varnish Collection, I designed a custom mailer box inspired by urban culture. The packaging reflected the collection’s aesthetic by incorporating soft pastel colours reminiscent of urban spray paint art, blending edgy street influences with a modern, sophisticated touch.

• Developed a box design that captured the raw yet refined essence of urban culture, balancing graffiti-inspired textures with a soft, pastel color palette.

• Ensured the packaging aligned with H&M’s brand identity while making the unboxing experience visually compelling and memorable.

• Focused on high-quality finishes and materials, enhancing the premium feel of the product while keeping it sustainable and functional.

The final design created a strong visual connection between the product and its urban inspiration, reinforcing the collection’s theme. The unique packaging elevated the customer experience, making the ‘Urban’ Nail Varnish Collection stand out in a competitive beauty market.