Öya—meaning "get ready"—is a bold new vodka brand distilled from West African honey, embodying the high-energy spirit of Lagos. This premium vodka is designed for those who embrace spontaneity, adventure, and the thrill of the night ahead. Crisp and invigorating, Öya sets the tone for unforgettable moments. The branding and packaging design for Öya Vodka were inspired by the spirit of movement, the pulse of Lagos nightlife, and the rich cultural heritage of West Africa. The goal was to create a bold, contemporary, and energetic identity that reflects the exhilarating experience of drinking Öya.

• Logo: A raw, textured, and minimalist logotype that embodies authenticity and a sense of handcrafted quality. Subtle imperfections and organic textures reflect the natural honey distillation process and add depth to the brand’s identity.

• Bottle design: Colour variations are earthy yet vibrant —deep golds, fiery oranges, and clean blues—representing West African sunsets, dance, and the electric energy of Lagos. A graphic pattern inspired by the movement of dance, featuring fluid, sweeping lines and abstract shapes that mirror the rhythmic energy of Afrobeats.

• A honeycomb shape at the centre of the bottle, symbolising the natural origins of the vodka and a connection to the land.

• Two abstract dancing figures incorporated into the design, evoking motion, rhythm, and the social experience of Öya Vodka.

• A matte, slightly rough texture on the label surface for a tactile, handcrafted feel, contrasted with high-gloss accents that add a contemporary edge.

The branding and packaging of Öya Vodka deliver a distinctive and immersive brand experience—one that is visually striking, culturally rich, and full of energy. The combination of raw textures, bold typography, vibrant colour, and dynamic iconography ensures Öya Vodka stands out as a modern, high-energy West African spirit designed for celebration.

This product is currently in production, more images coming soon.