For Sally Hansen’s Halloween collaboration with Sour Patch Kids, I designed a bespoke-shaped mailer box to create an immersive and thematic unboxing experience. The packaging was inspired by classic Halloween aesthetics, incorporating bold colours, playful elements, and an eye-catching structure.

• Unique Box Shape: Crafted a custom spooky house-shaped box with dynamic angles and detailing to enhance the Halloween theme.

• Thematic Colour Palette: Designed a red-to-black gradient exterior, reinforcing the eerie and bold seasonal vibe.

• Slime Effect: Added dripping slime graphics across the box for a fun and playful nod to Halloween mischief.

• Branded Collaboration: Balanced Sally Hansen’s nail varnish branding with Sour Patch Kids’ playful identity, ensuring a cohesive yet engaging design.

• Unboxing Experience: Inside, the box revealed Halloween-themed nail varnishes, nestled in a visually compelling layout that maintained the spooky yet fun aesthetic.

The Sally Hansen x Sour Patch Kids Halloween Mailer was a standout promotional piece, creating excitement around the collaboration. The bold colours, playful design elements, and unique structure ensured strong brand engagement and a memorable customer experience.