For Scandi Collective, a small London café, I designed a minimalist and versatile brand identity that reflects the café’s Scandinavian-inspired aesthetic. The goal was to create a clean, timeless emblem that could be seamlessly applied across various brand touch points.

• Developed a simplistic emblem combining the letters S and C, forming a cohesive, elegant mark that embodies the café’s traditional and minimalistic style.

• Scandinavian-Inspired Aesthetic: Focused on clean lines, subtle curves, and balanced proportions, ensuring a refined yet approachable look.

• Brand Application: Designed the logo to be highly adaptable for use across signage, packaging, menus, uniforms, and digital assets.

• Neutral & Warm Color Palette: Chose a soft, earthy color scheme that aligns with Scandinavian design principles, reinforcing a sense of warmth and simplicity.

The branding successfully captured Scandi Collective’s identity, creating a cohesive, modern, and inviting visual presence. The versatile emblem became a recognisable symbol of the café, helping to establish a strong brand identity in London’s competitive café scene.